Monday, January 19, 2009

Tonight I walked to the new frozen yogurt shop that's opened in my neighborhood -- The Yogurt Stop.

Interesting concept: 1) Under the "Pump It Yourself" sign you pump your own frozen yogurt; 2) add any toppings from the toppings buffet; and 3) pay for it by the ounce. The price seemed pretty reasonable to me.

The owner (in the photo) seemed very happy to finally have his store open. I had my eye on the location during construction and it sure seemed like it took a long time. Still, it's got to be a pretty scary time to open a new retail enterprise -- particularly along a stretch of Santa Monica Boulevard already filled with ice cream stores (and the ghosts of others which have failed).
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